The SIMPO Company is a production-business group, one of the largest and most successful Serbian companies. Major fields of SIMPO’s activities are production of furniture, food and beverage industry, trade and transportation.

SIMPO is the absolute leader in production of furniture within the country, as well as one of the leading companies from this part of Europe. It is a renowned producer of furniture, exporting to the EU, Near East and Asia, as well as to the USA, Canada and Australia.

SIMPO's competitiveness is based on the state-of-the-art technology, exquisite aesthetics and design, top quality and maximal functionality of its products.

The Company has developed from the furniture factory "Sima Pogacarevic", established in Vranje in 1963, which was employing 371 workers and producing only two types of furniture.

Four years after an unsuccessful beginning, in 1967, with the arrival of new management led by Mr. Dragan Tomic, current president of the Company, the factory has taken the route of a constant ascent. Since then, SIMPO's dynamic development has remained uninterrupted, even in the period of the roughest crises of the Serbian economy during the last decade of 20th century.

Nowadays SIMPO is a stock company for production, trade and services with near 7,000 employees and 80 small, middle-sized and large factories and enterprises. Company has its own network of 80 outlets and department stores throughout the country.

Strategic principle according to which SIMPO has been developed is the rounding-up of the production process from the production of the wooden construction materials and materials for reproduction to the final production of furniture, by which our company is unique in Europe. All the equipment and technology are adapted to the technological and ecological criteria of the EU.

In addition, SIMPO has entered the program of agribusiness, food and beverage industry by the middle of the last decade of 20th century, with its factories with state-of-the-art technologies for confectionery programs, milk chocolate and organic food. Our outstanding brand within this field is ROSA, the natural oligomineral water of exquisite quality and pureness, bottled in full accordance with the EU and WHO standards.

In the field of trade and retail, Company owns SI-MARKET chain of supermarkets, with over 170 outlets, as well as its own companies and representative offices abroad, which carry out foreign trade.

SIMPO also possesses a transport and freight-forwarding enterprise. Its motor pool is the largest in the country, with the renowned brands of freight vehicles and trucks.

SIMPO owns one exclusive hotel in Vranje, several catering objects, and a tourist agency.

SIMPO is in the publishing business too. Its living magazine KUCA STIL is among top-quality ones of that kind, standing apart by its content, design and circulation.

Besides company’s Interior Design Center, there is SIMPO Line firm specialized in interior design and furnishing, operating by the “turnkey” principle. SIMPO Line has done interior designs and furnishing of many hotels, business centers, banks, offices and residential buildings from the Mediterranean Region to the North Sea. Hotel “Intercontinental” Belgrade and the “Sava” Congress Center Belgrade are some of them.